Quadrant · Diagram Design
Eight candidate projects mapped by the pay-off they'd generate against the cost to ship. Position is the signal — color is reserved for the one item worth starting tomorrow.
THE HEADLINE
A 2×2 with four coloured quadrants is a poster, not a decision tool. Reserving coral for the single item you commit to tomorrow makes the matrix actually prioritise.
Two items in "Avoid" is informative — it says the team considered them and rejected them. A blank quadrant would leave you wondering.